“Knowledge of a likely or a guaranteed future outcome does not change present behavior.”
A friend of mine, who is an OB/GYN, recently said this to me when talking about risky sexual behavior and sexually transmitted diseases that she sees every day in private practice. In other words, people know something bad can or will happen when they behave a certain way, but they do it anyway.
This statement can be applied to virtually every aspect of our lives, particularly our health.
We know smoking, at the very least, takes years off of our lives and the lives of those who we subject to secondhand smoke. At worst, a smoker will get lung cancer and die at a very young age. But they keep smoking.
We know fatty foods, processed foods and artificially sweetened foods increase our risk of obesity, heart disease, stroke, type II diabetes and other chronic diseases. But we continue to eat food from boxes, cans and fast food drive-thrus.