What Behavioral Economics Can Tell You About How You Approach Wellness

Behavioral economics kind of flies in the face of the traditional economics approach. This rational choice model is based on the notion that rational people make sound judgments by weighing costs, pros and cons. They have the self-control to stay on the right path to achieving their goals.

I wish this was true, but it’s not.

Behavioral economics uses a variety of factors – psychological, emotional, cognitive and social – to determine why we make the choices, financial and otherwise, that seem to defy logic and traditional economic models.

In reality, people tend to make impulse decisions based on instant gratification and exhibit little self-control. Goals aren’t achieved because people often make decisions that aren’t aligned with their goals. Continue reading

About Dr. James Proodian

Dr. James Proodian is an accomplished chiropractic physician, health educator, and professional public speaker who founded Proodian Healthcare Family of Companies to help people feel better, function better, and live longer. His expertise is in identifying clinical imbalances and restoring the body to health and functionality. Contact: jproodian@naturalhc.com or (732) 222‑2219.

How to Implement a Corporate Wellness Program, Part 2

starting a corporate wellness program

In my last post, I started to explain the steps involved in launching a corporate wellness program. The process begins with understanding the true meaning of health and wellness, building a culture that supports those definitions, and choosing a health educator to serve as the spokesperson and advocate for your wellness program.

The health educator is the most important person involved with your wellness program and should have access to other qualified healthcare professionals who can help implement program services.

Not only should the health educator be a doctor who has been trained to lead a wellness program, but they need to be inspirational. Employees aren’t going to act on newsletters, emails and memos. They need to be motivated and educated through seminars, meet-and-greets, and 1-to-1 interaction.

Continue reading

About Dr. James Proodian

Dr. James Proodian is an accomplished chiropractic physician, health educator, and professional public speaker who founded Proodian Healthcare Family of Companies to help people feel better, function better, and live longer. His expertise is in identifying clinical imbalances and restoring the body to health and functionality. Contact: jproodian@naturalhc.com or (732) 222‑2219.

How to Implement a Corporate Wellness Program, Part 1

Health Health Care Disease Wellness Life Concept

Wellness program. It’s the hot thing to say and do these days. Companies ranging in size from mom-and-pop shops to large enterprises are realizing that a successful wellness program can reduce health insurance premiums.

Unfortunately, most wellness programs today are just fluff and givebacks. Give employees 10 percent off their gym membership. Give them 10 percent off at Whole Foods. Give them free yoga classes at lunch time.

The real giveback of a true wellness program is that you’re adding years to the lives of your employees. In some cases, you’re saving their lives.

Companies like Johnson and Johnson blazed the trail for corporate wellness because they’ve built a wellness culture. The Affordable Care Act passed in 2010 but Johnson and Johnson had a corporate wellness program back in the 1980s.

Continue reading

About Dr. James Proodian

Dr. James Proodian is an accomplished chiropractic physician, health educator, and professional public speaker who founded Proodian Healthcare Family of Companies to help people feel better, function better, and live longer. His expertise is in identifying clinical imbalances and restoring the body to health and functionality. Contact: jproodian@naturalhc.com or (732) 222‑2219.