The New Coke Sales Strategy? Buy a New “Truth”

Cokes new marketing tacticsAt what point does the truth become so watered down, cloudy and overrun with hype that it is no longer the truth? Has it gotten to the point in which we allow billion-dollar corporations to redefine what the truth is?

For years, soda makers, fast food companies and other purveyors of unhealthy “food” have tried to shape perceptions about their products. They don’t want people to believe their products cause chronic disease, even though scientific studies have proven this to be the case.

So what do the folks at Coca-Cola do? They use their money and influence to try and change science.

It was announced last month that Coca-Cola is funding the Global Energy Balance Network, which is trying to prove that exercise is more important to good health than nutrition.

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About Dr. James Proodian

Dr. James Proodian is an accomplished chiropractic physician, health educator, and professional public speaker who founded Proodian Healthcare Family of Companies to help people feel better, function better, and live longer. His expertise is in identifying clinical imbalances and restoring the body to health and functionality. Contact: or (732) 222‑2219.