Emails Expose Coke’s Attempt to Deflect Blame for Obesity

Crushed Soda CanIn September, I wrote that Coca-Cola was attempting to change science and buy a new “truth.” This post came after it was revealed that Coke was funding the Global Energy Balance Network (GEBN), which claimed that good health is more about exercise than nutrition.

I asked the following question of the folks at Coke:

“Do they think we’re so stupid that we would believe research funded by Coca-Cola is anything but a desperate attempt to reverse declining sales of Coca-Cola products?”

In a development that should surprise nobody, emails acquired by the Associated Press prove that Coca-Cola was more than a little influential in the activities and messaging of the GEBN. Continue reading

About Dr. James Proodian

Dr. James Proodian is an accomplished chiropractic physician, health educator, and professional public speaker who founded Proodian Healthcare Family of Companies to help people feel better, function better, and live longer. His expertise is in identifying clinical imbalances and restoring the body to health and functionality. Contact: jproodian@naturalhc.com or (732) 222‑2219.

The New Coke Sales Strategy? Buy a New “Truth”

Cokes new marketing tacticsAt what point does the truth become so watered down, cloudy and overrun with hype that it is no longer the truth? Has it gotten to the point in which we allow billion-dollar corporations to redefine what the truth is?

For years, soda makers, fast food companies and other purveyors of unhealthy “food” have tried to shape perceptions about their products. They don’t want people to believe their products cause chronic disease, even though scientific studies have proven this to be the case.

So what do the folks at Coca-Cola do? They use their money and influence to try and change science.

It was announced last month that Coca-Cola is funding the Global Energy Balance Network, which is trying to prove that exercise is more important to good health than nutrition.

Continue reading

About Dr. James Proodian

Dr. James Proodian is an accomplished chiropractic physician, health educator, and professional public speaker who founded Proodian Healthcare Family of Companies to help people feel better, function better, and live longer. His expertise is in identifying clinical imbalances and restoring the body to health and functionality. Contact: jproodian@naturalhc.com or (732) 222‑2219.

More Proof that Big Food Profits by Making Us Unhealthy

Big Food Profits by Making Us UnhealthyNothing infuriates me more than big food manufacturers getting richer by making people sick. Of course, they’ll deny this left and right, but they continue to use ingredients and sell products that scientific research has linked to chronic illness.

Why do they continue to get away with this?

They can afford to buy influence. They can afford to blast clever advertising campaigns into every home in America. They can afford to sweep bad publicity under the rug as if it never existed.

Consider these three examples:

1) Diet Coke Pulls Ads with Alleged Drug References

According to The New York Times, Diet Coke had been running ads for three months with the theme “You’re on,” which portrayed the soda almost like an energy drink to younger audiences.

In some of the ads, “You’re on” appeared above the Diet Coke logo, which many high-profile bloggers interpreted to mean “You’re on Diet Coke.” Because cocaine was once an ingredient in Coca-Cola, the perceived drug connection took on a life of its own.

Continue reading

About Dr. James Proodian

Dr. James Proodian is an accomplished chiropractic physician, health educator, and professional public speaker who founded Proodian Healthcare Family of Companies to help people feel better, function better, and live longer. His expertise is in identifying clinical imbalances and restoring the body to health and functionality. Contact: jproodian@naturalhc.com or (732) 222‑2219.