Albert Einstein is quoted to have said “Insanity is doing the same thing over and over again and expecting different results.”
So why is this, a surprise? How many studies do we need? Anyone watching the epidemiology over the last 30 years would see the heat maps going from yellow to orange to red in most part of the United States.
No pun intended, but identifying the 800 pound gorilla in the room is insufficient. Many Americans have grown comfortable with their 800 pound friend. Think of the euphemisms: “love handles”, “pot belly”, etc. We need straight talk, not generalities. We need to tell the diabetic, “Choose blindness, loss of kidney function and stroke or 10 more years of useful life!” Chronic illness is subtle and nasty. It’s about the grim reaper approaching from the future, only to be discovered when it’s too late.
In New York City, Mayor Bloomberg is trying to legislate lifestyle behavior by limiting soda consumption to less than 16 ounces a pop. Good luck with that. These are public spectacles. They are distractions. Bloomberg’s actions are like the man on the beach facing the tsunami.
It’s long been established that obesity is a primary driver of chronic illness and disease of all types. It would be far more productive to focus more communications from headline grabbing sensationalism to the action items required to save lives. Children learn from adults so, Continue reading